Website design is critical if you want your customers to be happy. Your site is like the online version of your brick-and-mortar location, and you want it to be a professional representation of your company. That means the content should be stimulating, there should be no grammatical or punctuation errors, and there should be complete ease of use. When you hire an internet marketing agency for car dealerships, they should be able to understand this easily. You’re trying to get potential customers to come to your showroom, and your website will probably serve as their introduction to your brand and what you’re all about. To that end, we’re going to talk a little about proper website design.
What Makes For An Optimized Website?
Whether your company relies heavily on e-commerce or you’re trying to get someone to visit your physical location, most of the same principles apply. You’re trying to convey information in a way that is concise, but bold. If you’re trying to direct the eye to a particular part of the page, use different colors, separate headings, and bold lettering. The first few seconds when a person starts scanning your pages are critical, so be sure to have a version of your call to action near the top where they are likely to see it, in addition to a similar version at the bottom if the reader gets down that far. The best calls to action are things like compelling a person to stop by your showroom, supplying a form for them to sign up for a mailing list, giving them an option to enter a contest and win prizes, or anything else along those lines. You either want the potential customer to go to the store in person or, failing that, you want to get their personal information.
You want a visitor to your site to know within a few seconds what your company is all about. The site should not look crowded. Space out the information, and use large, basic fonts that are easy to read. Don’t get too fancy with it, and don’t have a colored background behind the text that makes it difficult to understand. There should be proper alignment for all of the text. When things are lined up, they have a more professional appearance and are easier to read. The navigation should be simple and straightforward. Nothing frustrates a user more than slow or jerky site navigation. Your menus should be organized so everyone can easily find what they need.
Most importantly, the information your customers want should be visible and accessible. You should also make it easy for them to contact you. A contact form and your phone number somewhere on each page is not overkill, because there’s never a guarantee that a site visitor is going to look at more than one or two pages. Make sure people can’t miss the call to action, and you should get a better rate of site user engagement. That’s often the first step toward an eventual sale.
