SEO starts with the layout and overall usability of your website. Optimization is critical for those who own car dealerships, even though a customer must come to your brick-and-mortar location if they want to purchase a vehicle. You still want your website to rank highly with Google, or else potential customers are likely to look elsewhere for their automotive needs. Here are some SEO tips that will help get you on the path toward the most professional and user-friendly website possible.
Guidelines for On-Page SEO
You can start by filling out your meta-description tag. This is likely to appear on the search engine results page, and you want it to sell your website content. To that end, make sure it contains keywords. You can use analytics tools to figure out what keyword is most likely to get a car shopper to click on it. After that, concentrate on making your mobile website easier to use. With more people using their phones for searches these days than laptop or desktop computers, you can’t risk skipping this step. People should be able to use their cell phones and easily access and fill out any contact forms on your site. Also, be sure that your phone number is clickable so that a customer can call you with any questions they have.
Next up, you can create an XML sitemap. If you have a site that you created with WordPress, then you can use the ultra-handy Yoast SEO tool. It will create a dynamic XML sitemap for you with no problems. Then you should add the URL of your sitemap to your Bing Webmaster Tools account, and to Google Search Console as well. The other thing that you can do is optimize your images. They shouldn’t be taking too long to load. If it’s more than a few seconds, you’re going to get on Google’s bad side. Make sure the ALT text is filled out for each of them. If you’re able to give them a title, do so. Before you upload any new ones to your site, make sure you name them something SEO-friendly. Again, keywords are the best way to do that.
There’s never a shortage of optimization-friendly tasks on your site to which you should be paying attention. Remember that if you want to attract more customers and stay right with Google and other search engines, you need to be constantly vigilant. Update your site regularly with fresh content, and keep checking your analytics reports to see what kind of material is getting the best response.
