The internet grows larger every day, as new websites are launched to represent new companies and products. Businesses like car dealerships might hire an internet marketing agency to construct their website for them, or they might use a program like WordPress to try and do it themselves. In fact, WordPress is the most popular platform for setting up websites. Professionals and amateurs both use it. But WordPress, versatile as it is, can’t do everything by itself. Here are ways that you can be sure you’re getting the most out of it for SEO purposes.
Native Language of the User
If you’re based in the US, then it stands to reason you want your site to be in English. This seems like a no-brainer, but you still need to use the administrator panel to make sure that you’ve entered the proper setting. You don’t need technical or coding knowledge to do so. Before you purchase any plugin, make sure that it is translation-ready. Check your entire site thoroughly to make sure that any text that appears is exclusively in English.
Widgets
The strategic use of widgets is helpful when you use WordPress. They make it easier to publish sections of content on multiple pages, and this makes the site user-friendly. When you use them, you can reach out to a targeted group and show content designed around their interests. Widgets allow you to showcase new content in forums which are easy to access, and they also let you include media plugins for images and videos.
H1 Tags
When you use H1 tags with WordPress, it’s a smart move for SEO, as it will allow web crawlers to understand what each page is about. However, you don’t want more than one on a single page. That will damage your organic search rankings. Use of a single H1 tag on each page will enhance the user experience, as the page will appear well-organized and uncluttered.
Categories
WordPress users also need to be careful of assigning posts and pages to more than one category. If Google sees the same content in more than one category, then it is considered duplication, which is frowned upon. If you have only one URL, then there is less of a danger of this happening.
Ultimately, WordPress continues to be so widely utilized because it’s so easy for the inexperienced to learn how to use it. A brief tutorial is usually all that it takes for someone to try setting up their first website. There’s nothing wrong with that, but just like every other part of your online presence, you still need to make sure that you’re going over every aspect of your creation for SEO.
