The first page of Google search results seems to be dominated by YouTube these days. It looks like whatever you search for, there are going to be at least a couple of videos for it that are ranking highly. That matters for car dealerships just like it does for any other sort of business, as any internet marketing agency will tell you. You should be asking yourself how can you use this information to your advantage.
Videos For Your Agency
The first response is to make some videos for your car lot and post them on your YouTube channel. You don’t need to have a significant amount of video-making experience. For car dealerships, making a video about your inventory seems to be the obvious way to go. What you’ll want to try and do is present the material in a fun and original way that is likely to go viral. Just going over the features of each vehicle that you have for sale probably isn’t going to garner many views. This is where your internet marketing agency for car dealerships comes in. You’ll want to choose one that has experience making videos and can bring some ideas to the table that will appeal to your niche.
Optimizing The Descriptions
After you have a series of videos about which you feel confident, the next step is to make sure that they are optimized for YouTube. The best way to do that is to write short blog posts as descriptions. You’re looking for 200-plus words, and they should feature keywords. Google can’t watch your videos, so the only way they can be optimized is through these descriptions. A text-based title featuring keywords will tell Google what the video is about, and there is a much higher chance of it ranking that way.
Remember that visual content like videos and pictures are always going to be candidates for more engagement. If you can figure out a recipe for success with video content, it can be a great addition to your website. It can boost your traffic, which is the first step toward higher sales figures.
