For car dealerships, your blog can be a powerful way to attract customers if it’s set up correctly by your internet marketing agency. But how might you be sure that the company you hired is using best practices in the context of the most recent Google algorithm updates? Here’s what you should be looking for if you want the best chance of attracting potential customers to your blog content.
Be Tactful With Your Keywords
You should look at each of your blog posts as a new opportunity to rank in search engines. As such, your content matters. You can let your internet marketing agency for car dealerships use the Google keyword research tool to identify long-tail keywords, but don’t use them more than three or four times on the page. Any more than that and you might be accused of keyword stuffing.
Set Up A Network of Internal Links
You should also make your blog posts link to pillar pages you created for each topic. Pillar pages are like the foundation of your website. They should be among the first pages you create when you set up the site. Each one should be a sort of overview of a broader topic that matters to your niche. In the case of an auto dealership, pillar pages might include topics like trucks, sports cars, or hybrids. Your blogs can then become elaborations of those topics, talking about specific car models, for instance. The internal links from your blog posts to your pillar pages are sound SEO strategy.
What you’re trying to do is establish for Google that there is a hierarchy of information on your website that is set up with intent and purpose. That matters a lot to Google now: how well structured your site is so that there is no mistaking its intention.
There is still a place in SEO strategy for long-tail keywords, internal and external linking, and what is generally thought of as optimization techniques from the previous generation of best practices. But time moves along, with SEO as with anything else, and you should be sure you have an internet marketing agency for car dealerships that is up to date with their tactics.
