If you know anything at all about SEO, you probably already know that blogs, especially engaging, well-written ones, can drive traffic to your site. But what is it that makes a stellar blog, and what sets them apart from the rest? Crafting an effective blog, one that brings the most eyes in your direction, is challenging. It is the essence of advertising; you are trying to answer the question of what you can do or say to make your product most appealing. This is difficult to quantify sometimes, but we’ve got some tips regarding how you or your internet marketing agency can make their blogs the best that they can be.
Make A Personal Connection
For car dealerships, the question of how to connect with a customer through a blog post is an especially difficult one. On first glance, it seems like vehicles don’t get sold through blogs. They get sold through test drives, financing that’s affordable to the customers, things of that nature. What makes an excellent blog for car dealerships is often one that follows a storytelling format.
Drivers like to hear about things that happened to you that might have also happened to them. Many people have had a flat tire, for instance. An entertaining blog about how you handled a flat in the middle of the night when out on a deserted stretch of highway will doubtless make for a compelling story. You might tell about a friend or relative that had to deal with flood damage to their vehicle. You want to make that personal connection by relating to the customer that you are just like them. Telling them about how you solved an automotive issue, especially when told humorously, can get you some page views, shares, and likes.
Informative Blogs
The other way to go is to try and answer a common question that people have about their cars. If you can do so in a way that is funny and down-to-earth as well as informative, that’s perfect. You want to write in the style and voice that has been established for your brand, and you want to sound like an authority, but not too robotic. Try and have a little fun with it. Your readers will appreciate it, and if they enjoyed one blog, they’re likely to come back for more.
As any internet marketing agency for car dealerships will tell you, establishing trust is the way to build repeat business and spread positive word-of-mouth. The importance of that can’t be overemphasized. Don’t neglect your blog. It’s another way that you can reach out to your customers and let them know that you’re a valuable and approachable part of the community.
