Link building is a part of SEO, and it is one that any website needs if it hopes to reach its full traffic-driving capabilities. But for car dealerships, what sites make the most sense as possible targets for linking? Hiring an internet marketing agency for car dealerships is likely to help you in this regard, but even they might be stumped if they don’t have hands-on experience within your niche. Here’s a tip on which sites are some of the best choices for external linking. You can use this information yourself or pass it off to your internet marketing agency if you have one.
“Best Of” Lists Provide You With Many Excellent Linking Options
The internet loves lists, and people seem to gravitate toward them. There are lists of the best Italian restaurants in town, the best SUVs for fuel economy, or the best classic rock albums of the 1960’s. Whatever your interest, there is probably a list for it. What you might not have considered is that online lists can provide you a ready-made cross section of niche-relevant blogs that are likely of higher quality, since they have already been selected and curated.
These lists can be helpful for virtually any niche, even one as specified as car dealerships. Your customers might want to see blogs about the best used cars for working families, or the ones with the best-reviewed safety features. Guess what? There’s probably a list for that, and it’s sure to provide you with some link-building opportunities.
You might type a phrase into Google like “best used car blogs in 2018,” or “car safety blogs to follow.” Within seconds you’ll have a list of relevant blogs, and then all that remains is to link to them to build the strength of your website. If your internet marketing agency or your in-house marketing team has set up social media accounts for you, you can also use them to mention these blogs or websites. If these are well-established or popular sites, then by linking to them, you’ll send out the message that your site and brand should be considered to have the same notoriety and trustworthiness as them.
Linking, both internally and externally, is an SEO technique that every business website should use, and automotive ones are no exception. Seek out these lists and make use of them, and your site should see more page views before long.
