When it comes to owning a car dealership and advertising for it, there is a strong temptation to stick to the old or classic ways of advertising. That means running spots on local TV, catchy jingles on the radio, and sending out flyers advertising your latest deals and sales. There still might be a place for some of that, but if that’s where all of your ad dollars are going, then the world is passing you by. By hiring an internet marketing agency for car dealerships, you’re taking a step toward modernizing, and that’s not a bad thing.
Why It’s Important To Advertise Online
Some dealership owners and operators scoff at online marketing because, as they reason, people don’t buy cars online. That is literally true, but it’s an oversimplified way of looking at things. It’s accurate that shoppers don’t buy a vehicle online with the click of a button the same way they might purchase some batteries or a new potato peeler on Amazon. They still want to come in and test drive the vehicle, and most likely haggle over price. This seems to be a traditional method of car buying that is not going to change anytime soon, because who would buy a vehicle without seeing it and test driving it first?
That doesn’t change the fact that more and more people research cars online these days before they even go to the dealership. They want to know what you have in stock, and they want to know all the background information on the vehicles in which they have an interest. Even if people aren’t buying the cars online, as a business trying to grab a share of your local market, you still need to spread brand awareness. That’s where an SEO company comes in. Creating a local presence is especially crucial for a car dealership. Many mobile searches are related to a physical location, and you want potential customers nearby to find you immediately so that you have the best chance of making the sale.
It is the job of an SEO company to spread awareness about your business, and establish your presence in the market as a trusted entity. Getting positive customer feedback is part of this, along with the more traditional ways of advertising that we mentioned earlier. As you can see, new forms of advertising aren’t somehow contradictory or supplanting the old ways. You can use a multipronged, all-out advertising blitz, and an internet marketing agency will have plenty of suggestions on how you can do that.
