If you own a car dealership, the importance of your website can’t be overemphasized. You need those critical Google rankings if you’re going to get your site, and therefore your company, noticed. But what if you’re not seeing the results you want? You could hire an internet marketing agency for car dealerships, or you could tackle the problem yourself. Here are some possible reasons your site might not be ranking, and what you can do to solve the issue.
Not Enough Time Has Passed
We all want fast results for everything, and search rankings are no exception. You need to be patient, though, and there’s no way around it. For a strategy to work the way it should, you need to research it beforehand. You need to figure out your keywords and begin producing high-value content. Then you need to wait while Google figures out that those changes have been made. Then it will figure out whether the changes you made are likely to be valuable to users. All this might take months, or it could take up to a year. It depends on several different factors, but you shouldn’t expect spectacular Google rankings immediately, especially in auto sales, where competition is high.
You’re Not Using The Right Keywords
To simplify things, let’s just say that if you’re not using the right keywords, and you’re not using them the right way, then you’re never going to get the rankings you want. It’s just that simple. Keywords, especially long tail keywords, need to be a part of your website and your optimization campaign. You might think that a keyword means something, but to Google, it might mean something else. That’s why careful research is essential to make sure that your potential customers are searching for certain individual terms. Using similar terms isn’t going to do it. If you’re not sure about what keywords to use, then try a tool like Moz or Spyfu. They can be helpful in figuring out the keywords that are most relevant to your niche.
Be On The Lookout For…
There are a few other things that are SEO killers. They may include duplicate content, which is viewed unfavorably be Google, old or stale content, lack of a blog or a way to introduce new content, and confusing navigation. Make sure that your site is not burdened by any of these.
If you watch for all of these issues and take steps to make sure that they are not hurting you, then you should see the results for which you’ve been looking. Be patient, practice white hat SEO, and in time, your site should be competing with the others in your industry.
