When you hire an internet marketing agency for car dealerships, performing SEO work for your website is probably going to be at the top of their to-do list. That means figuring out ways to get people to come to your site and look at your inventory, and any white hat tactic is fair game. With that in mind, your internet marketing agency should be laser-focused on long-tail keywords. Used correctly, they’re the best way to get your site to rank, and they can dramatically increase your revenue stream.
What Exactly Are Long-Tail Keywords?
If you’ve heard that expression before but you’re not sure what it means, long-tail keywords are “unpopular” search queries or ones that are highly-focused but have low volume. They tend to bring about conversions though, or in the case of car dealerships, they’re a reliable way to get a person to come into the showroom. That, of course, is half the battle with car sales. Someone might see a vehicle that interests them on your website, but the best chance to talk them into buying occurs when you’re looking at them face-to-face.
A Little More About Keywords
There is this idea in some SEO circles that shorter search queries have a higher search volume than the longer ones. That is not always accurate, though. Sometimes four or five-word queries beat out ones that are two or three words. For car dealerships, you should look at highly specific keywords like “used black 2013 Toyota Camry” rather than “used Camry.” The way you determine what long-tail keywords like that one you need to be ranking for is by doing extensive localized keyword research.
What Tools Can You Use?
The next logical question is how your internet marketing agency can figure out those keywords. Google can be the first place for you to look. If you start to type in phrases associated with car sales into Google, it will make suggestions based on what others are searching for locally. You should start making a list of some of those results. Depending on the topic for which you are looking, there will be more specific suggestions and less popular ones. You can also look at the “people also ask” button. That’s another excellent place to find some long-tail keywords for your list.
Once you have that list, you can make sure that your internet marketing agency is optimizing your site for them by including them organically in the title tags for your pages, on your blog, and in your meta descriptions. This is preferred SEO, white hat tactics of which Google will approve. Once you’re attracting people to your site and familiarizing them with your brand, you’re sure to see more foot traffic coming into your dealership.
