When your web designer sets up the site for your car dealerships, they should do so with the goal of getting as much targeted traffic as possible. But just because someone knows how to use WordPress to create a visually appealing site, it doesn’t necessarily follow that they know how to drive traffic there. For that sort of thing you’re getting into the realm of SEO, so you may wish to consider bringing in an internet marketing agency for the purpose. These agencies should have lots of practice at drawing site traffic, and one of the tools they are likely to use is the Google Search Console.
How To Use The Google Search Console To Your Best Advantage
The Google Search Console is unquestionably one of the better SEO tools that’s out there. The reason is that the data that it uses comes straight from Google. But the software comes with many features, and it can be difficult to know which ones are genuinely going to help you and which ones are a waste of your time. For car dealerships, here is the technique that your internet marketing agency is likely to use that will snag the most traffic for you. If you don’t have an internet marketing agency, you can try this yourself.
First, go to the “Search Analytics” feature. Next, look for keywords, which are called “queries” on this platform. You’re trying to see the ones for which you already rank. These will be keywords for which you’re getting the highest number of impressions. See if you get a lot of clicks for high-impression terms. If a particular keyword gets you lots of impressions but not many clicks, that means your potential to get traffic for that term is high. All you have to do is boost your ranking for that keyword.
How can you get your site to rank better for those keywords? The best ways are proven ones. Build links. Improve your click-through rates. Add more content, especially long-form content. Include visual media like pictures and videos. All of these are SEO basics, but they will help you rank better for the relevant keywords if you use them correctly. This is the best use of Google Search Console. Many of the other features are superfluous, so don’t get bogged down with unnecessary and time-consuming analytics.
