It was recently revealed that some people spend as much time engaging with digital content in a twenty-four hour period as they do sleeping. That means eight hours of sleep (ideally), and eight hours of the remaining sixteen spent in digital consumption. If you hire an internet marketing agency for car dealerships, they will put that in perspective for you. So much time spent online and interfacing with digital content represents tremendous advertising potential. As a business owner or operator, you need to know how to get the attention of one of these possible customers.
Personalized Content
Knowing what we do now about people’s online habits, what is the best way to make them aware of your products, like the cars you’re trying to sell, for instance? Personalized content is the answer. As a brand, you want to pursue a potential customer aggressively through pay-per-click marketing and ads that are highly personalized and likely to warrant engagement. In surveys, many respondents said that they like having personalized content, like ads, which are based on their browsing history. Some of them also responded that they get annoyed when the content, which is to say the ads that follow them, are poorly designed.
What should be taken from this? A couple of things. The first is that you need targeted marketing more than ever to attract the attention of a potential customer. Someone who is looking for a specific type of used car, for instance, is likely to use keywords that should land them in your sales funnel, or at least adjacent to it with a pay-per-click ad. The other aspect of these survey results to which you should be paying attention is that your ad must be user-friendly. If someone clicks on it, it should take them right to your website.
You should be making full use of your mobile app as a way for people to browse your products. Meanwhile, your website should have all the customized features that a new arrival who just clicked on one of your ads might be expecting. Visitors who you are hoping to convert no longer have the patience for slow loading speeds and improperly formatted pages. Make sure your SEO is sharp and up to date if you expect to expand your business in this new era.
