Every business needs to have a working website that is optimized to help it rank with search engines, but that is more critical for car dealerships than most other companies. People who are car shopping online often feel like they have little time to spare. They want to be directed to the vehicles in the area that meet their needs, and a slow-loading site or some other form of poor user experience means you’ll have instantly lost a customer. To ensure that doesn’t happen, make sure your internet marketing agency for car dealerships is doing the following.
Master Keyword Usage
You probably know that the use long-tail keywords on your site is going to help attract people who are looking for specific things. However, merely using the same keywords and keyword phrases over and over is not the best SEO for car dealerships. In addition to those keywords, come up with synonyms for them and include those.
If your keyword phrase can be posed as a question, then make sure that the answer to that question is on your website. Make sure that you feature content that is naturally related to that term. These are all approved techniques that mean you’ll have valuable content on your site sure to attract customers and be appreciated by Google.
Local Content
If you own one or more car dealerships in an area, then part of what you want your internet marketing agency to do is to exhibit to people who visit your site that you’re familiar with what’s around you and that you’re part of the community. It’s helpful to have pictures, videos, and other content that features easily identifiable landmarks from your city, state, or locality. Use key phrases and language that a person from your area might use. Make it evident that you’re there to serve the community since many of your customers will likely be locals.
Conversational Content
Your internet marketing agency for car dealerships should also know that the content they create for your site should be as conversational as possible. That means that it should be written in a style that is reminiscent of how people talk. The blogs and articles should not be written in a way that is unnatural or stilted. Keep in mind that many people who will be looking for your site will be using voice search, so your content should try to land in the “rich answers” segment of Google SERPs that are so valuable. If some of your content becomes a “rich answer,” then it will be highly visible to people who are looking for car dealerships in your area.
It will probably be most useful to you to use an internet marketing agency that has dealt with and created content for car dealerships in the past. They will have the experience needed so that they can launch a successful ad campaign for you and optimize your site with no problems.
