When you hire an internet marketing agency for car dealerships, you need to choose carefully. You need to consider whether you’re going to be getting the personal attention for your account that you deserve. You should think about cost, and you should pay attention to the agency’s portfolio to see previous examples of their work. You should also ask them whether they’re informed about the best and latest industry practices, and that includes remarketing.
What It Is, and How It Works
To put it simply, remarketing is when you deliver ads to people who have already visited your site. It is a form of targeted advertising, and it reminds a possible customer of the products or services you have to offer. As for how it works, you place remarketing tags on your website, or you have your agency do it. You can put dozens of tags on your site if you want, but the general thinking is that you only want to attach them to particular services or products. That way someone who browsed on your site won’t be overwhelmed by ads.
Remarketing tags work best when they are attached to the larger, more expensive, or more luxurious items on your site. This is because these are the items that a shopper isn’t as likely to buy impulsively. You may need to work on them for a bit to convince them to pull the trigger. When a customer visits the page with the product in question, a cookie is left on their browser. If they leave without purchasing the product, then they trigger the targeted ad. It does not follow them at random, however. It only shows up when they shop for items or on sites that are similar to yours.
The best part about this kind of advertising is that you can do market research, or you can assign the job to your agency. You can customize how the ads are triggered, and where on your website they are embedded. If you can figure out what kinds of customers are visiting the site, and their shopping habits, then you have a better chance of conversions later. With this in mind, you can see how remarketing is a smart way to spend your advertising dollars.
