Most people who have tried to optimize a site know that there is a list of aspects that must be checked off to be sure that search engines are viewing the URL favorably. If you’re running your own company, this is why it makes sense to hire an internet marketing agency for car dealerships or similar endeavors. With so much on your plate, you probably don’t have the time and the energy to do this yourself, even if you have the technical expertise. An SEO company can do it for you, and they’ll customize your campaign any way that you like. If you’ve decided to do the job yourself, pay attention to this checklist, as we briefly go over what you need to do both on and off-site for optimization.
On-Site
The first thing that you should be sure of is that all of your content is of superior quality. What does that mean, exactly? Well, one place to begin is by establishing a brand identity that makes you stand out. Everything on your site should be written in that voice, using the idioms that you feel will let you connect with your visitors. Your blogs should be anecdotal, and full of examples of how the products and services you provide have enriched your life, and therefore can do the same for others. There should be a liberal sprinkling of relevant keywords. The use of alt tags should optimize any images. You should have internal linking so that your products are easy to find. You should have heading and title tags as well. Above all, you want clear, concise descriptions of your services and products.
Off-Site
Off-site optimization is equally important. In this category would go things like local listings and directory submissions for your business. You should be posting in forums about your niche so that you will start to be recognized as an authority in that area. Participating in Q and A sessions on websites like Reddit is never a bad idea. Using a Pinterest account to share images of your products and production is also advisable. You can comment on people’s blogs on websites that have a common interest with yours. If you can do a guest posting or get yourself interviewed on reputable sites, that’s a great way to promote brand awareness. Submitting articles in forums where your potential customers spend time is useful as well.
Whether you go with an SEO company or not, you need to be fully engaged in promoting your brand. Explore every channel and avenue available to you. Only then will you ensure that your market share is growing at a rate that is satisfactory.
