Have you ever hired an internet marketing agency for car dealerships? If so, then you know the best way to make sure that your webpage ranks highly on Google is to plot out a careful optimization campaign. If you sat down with your marketing agency and they explained to you some of the fundamental techniques that they would be using then you might already be familiar with some of the basics. It’s ideal to know some of the terminology and techniques that go into boosting your site’s performance. But how about we get a little more in-depth concerning some of the things you can do to get Google’s attention?
Keeping Readers Interested
One way to make sure that your site converts is to keep people there for as long as possible. It’s the same principle as someone spending more time in any brick-and-mortar store. The longer they’re there, the better the chances they’ll eventually buy something. The time that someone spends on a page also impacts the rank that page will get. That’s why a high bounce rate is regarded as being harmful. Some of the classic techniques like having bullet points, subheadings, and lists in the body of an article are still useful today. There’s more that you can do, though.
Lead-In Sentences
These are useful to have in your blogs and articles. Essentially, they’re questions or incomplete ideas that are supposed to induce the reader to move on to the next section. They usually involve a colon. Some examples might be “Here’s what we mean:” “What you should be looking for:” or “Want to know the best part?” If you conclude a paragraph with something similar to these, and then go to the next section, the reader will probably do the same. The more time spent on the page reading the blogs and articles, the better the chances of a sale.
Supplemental Content Leads To A Higher Quality Page
Adding supplemental content to your pages will help them rank too. Supplemental content would be considered features that aid the site user in successfully navigating to other parts of the website, where they’ll find your products, other blogs, or something for them to download. It’s a way to keep a user invested in your site, and within your sales funnel. Make sure that the links to your supplemental content are all working properly, or it defeats the purpose of having them, and Google will penalize you.
Once you get a handle on these concepts, you’ll be able to see what your marketing agency is trying to do when you peruse your website and see the layout and what content is featured. Hopefully their techniques will work, and you will see the traffic spike you wanted. If not, then you need to go to another agency that can hit their projected numbers.
