Let’s say you own a car dealership or a similar business, and you’ve considered hiring an internet marketing agency. From a business standpoint it’s understandable since it’s doubtful that you have the time to worry about such things as website optimization and social media accounts. So you bring in an SEO company, and they fix up your website. All seems to be going well, and they’re posting fresh content regularly in the form of blogs and articles. But from the standpoint of that SEO company, what makes for the perfect blog post that will encourage customers to keep coming back? Since blogs are what’s updated most often on your site, this is a question that merits some serious thought.
What Makes For The Best Blogs?
Blog length is a topic that can certainly be debated. The prevailing theory is that because people have shorter attention spans these days, the ideal blog should not run longer than 500 words or so. In fact, it’s not length on which a blog writer should be focused. Instead, they would be better served to try and answer the following questions. Who is the target audience? And how long does the post need to be to convey the message successfully? You want the material to resonate; you want the reader to walk away with some idea implanted in their mind. To that end, it’s probably best not to focus on length at all. What you want is genuinely stimulating content, and if the blogs come in at 2,000 words, then so be it. If the topic is precisely what a person is most interested in, then they probably won’t have a problem taking an extra five minutes to read about it.
What Searches Predominate In Your Niche?
With the question of length out of the way, we can focus on content. Content is king, as the cliche goes, but what is most likely to entice the reader? Sure, you can jam a couple of keyword in there and hope for the best, but probably the savviest way of doing things is to look at social media and sites like Reddit and see what the customers in your niche are talking about the most. If you see a topic come up again and again, there’s little question that’s what you should be focusing on for a blog post. It’s even better if it’s a question like “how do I install new aluminum siding?” This is the sort of thing that makes for a perfect blog because the writer can then aim for that magical combination of informative and entertaining. If you can have an accompanying video that goes with it, that’s even better.
Hiring SEO companies, if they’re experienced and competent, is seldom a bad idea. Just make sure that they have a talented blog writer on their staff. It can make all the difference in getting your website to rank.
