At the moment when web searches from mobile devices outnumbered those from laptops and desktops, it should have sent a strong signal to all business owners. If you’ve hired an internet marketing agency for car dealerships, then you should have a conversation with them about the quality of the user experience for your mobile site. The fact is, Google pays attention to trends, and this means that they will continue adjusting the algorithm to reflect the increased mobile site usage. It doesn’t mean that you should in any way start neglecting your traditional site. It just says that you need to step up your mobile site game.
Making Your Site Mobile-Friendly
There are too many companies out there, both large and small, that think the only thing they need to do to make a mobile site user-friendly is to shrink everything down. Obviously that’s not the case, as just about everyone who has been frustrated by a slow or compromised mobile site can tell you. A tiny screen can’t render a website that was originally laid out for a computer screen. The buttons aren’t in the right position, and the text is too small. So, what’s an effective mobile strategy?
SERP
Google SERP, or search engine results pages, is the key to constructing a usable mobile site. It has to do with links and keyword usage, but the intent of the searcher is even more critical. Google understands search queries much more intuitively now. Remember that the purpose of someone searching on a smartphone is likely to be different than someone using a desktop. Mobile web browsers are likely looking for directions, how to reach someone or fix something. When it comes to optimization, you should construct your mobile site with this in mind. Instead of focusing only on keywords, research what a mobile user in your niche might be likely to ask that could lead to your website coming up. Then, once you’ve found ways to attract mobile users to your site, make sure that its operation is smooth and that the text is easy to read, even on the smallest screens.
As time goes on, it seems fair to believe that mobile usage will only increase, as the few remaining holdouts that refuse to buy tablets or smartphones will join the market. The older generations are often resistant to new technology, but time marches on, and what was once innovative and cutting edge becomes commonplace. You’ll want to stay on Google’s good side, and that means having a mobile site that works without a hitch. Potential new customers who find you will demand no less.
