Have you hired an internet marketing agency for car dealerships? If so, then no doubt you’ve had strategy meetings with them. More than likely you’ve talked about things like keywords and the importance of your social media accounts. Here, we present a more in-depth look at some of these factors that are so critical for getting your site the Google ranking that you desire.
Just How Important Are Keywords?
You have probably heard numerous times that keywords are helpful for SEO. Some site administrators still don’t grasp exactly how much of a fine line they’re walking with search engines when they try to use them. You should never be blase about any content on your site, and that does mean every single word you choose to employ. Every word on your site, on each of your pages, is like an advertisement for your company in the eyes of site crawlers. Even if you don’t intend to use a strategy as transparent as keyword stuffing, you still don’t want to overload your page with search terms just because you think it’s going to be helpful to you. It isn’t.
Where Should You Be Focused Most?
There are a couple of places on your site where the words you choose are of even more special significance. The titles of your content is one of them. When you name a page, or an article, or a URL, think about these questions. Do they include words that double as search terms? Are they accurate and concise? Are they stimulating enough that people are going to want to click on them? The answer to all of these questions should be yes. If it isn’t, then go back to the drawing board. This is something that you have to get right. Your Google ranking depends on it. Make the titles as long as they need to be, but no longer. Brainstorm with your team, if need be. You don’t want to sound like clickbait, but admittedly, it’s hard not to these days.
If you’re careful with your content, and if you make sure that it’s informative and valuable to the reader, then you should be fine. That, combined with optimized content titles, should ensure that you and Google get along swimmingly. With Google’s algorithm happy, you’ll be happy too, and your site will get the attention it deserves.
