Car dealerships that have hired an internet marketing agency should sit down with their creative team and discuss the best methods of optimizing their websites. That includes all of the visual elements and themes that are involved. You want an accurate representation of your company and brand. Many sites these days use sliders, which are slideshows added into the pages. Several WordPress slider plugins allow you to create them, and some sites have several different ones. But do the advantages of using them outweigh the disadvantages?
Advantages
Probably the most significant advantage of a slider is that you can use it to convey a lot of visual impressions about your company. That is especially beneficial for a car dealership. You can take professional-quality pictures of your vehicles and make a slider out of them. You can fit a lot of information at the top of a website with a slider. A slider can also make the webpage design more responsive, which is why many expert web designers swear by them these days. Your webpage can look dynamic and innovative if you use a slider the right way.
Disadvantages
There are some potential drawbacks to using sliders, though. The most common problem is the effect they have on page speed. Most people are aware these days of the importance Google places on page speed, and you don’t want to be penalized for a slow site. If your slider takes more than a couple of seconds to load, it might make an impatient person move on to another site. Also, sliders sometimes get stuck. Mobile site use is only growing, and it’s usually on mobile devices that sliders have the most trouble. Sliders can also have an adverse effect on SEO if they’re blocking any of the content. If you try out a slider, monitor the impact it has with your analytics tools. If it’s hurting your search engine rankings or conversion rate, then it’s not worth it to have one.
Whether you want to pursue this avenue is entirely up to you. Some people regard sliders as just a gimmick, the use of which is limited. But if you can get a website designer that knows how to use them effectively, they might be a suitable option for the visually-inclined.
