People love their smartphones and tablets, so it was inevitable that mobile website use was going to take over the top spot from desktop at some point. For car dealerships, that matters because people tend to look for vehicles while they are on the go, and to scout out what you and your competitors have in stock. If you contact an internet marketing agency for car dealerships and ask them about designing a website for you, they are almost certainly going to recommend a responsive design. But what is responsive design, and why is it the preferred format for sites these days?
Why Responsive Design Helps You
Responsive web design means that development and design should respond to the environment and behavior of the user. The platform, orientation, and screen size would all be elements that are affected by these factors. For genuinely responsive design, your site needs to be flexible with its grids, layouts, and images, and it also should make intelligent use of CSS media queries. If you don’t have your website designed to be responsive, then you run the risk of having poor UX. That can be devastating if improper formatting causes an on-the-go user to become frustrated with your site, as any internet marketing agency will tell you. Responsive design is even more critical for car dealerships than it is for many other sorts of businesses.
Ways To Make Your Site Responsive
If you are having an SEO company design your site, or if you are fine-tuning it yourself, the biggest thing to watch for is UX, user experience. That means that you want your site to be as easy to navigate as possible. There need to be no glaring misspellings or punctuation errors. 404 errors should all redirect to somewhere within the site, and you should have calls to action that are immediately visible. Faster page speed is also needed. Google has recently made this an official ranking factor, so you should optimize your site with speed in mind. Do everything possible to decrease your bounce rate, too. A well-designed landing page is helpful in that regard. Finally, make sure that you have no duplicate content. You want all of the content on your pages to be original and as stimulating to the potential customer as you can make it.
A term like “responsive mobile site” doesn’t have to be intimidating for car dealerships. It just means that some care and consideration need to go into the layout and the building of the site. Your internet marketing agency should be up to the task, provided you hired one of the better ones out there.
