SEO can seem like a never-ending task if you have a website for car dealerships. When you hire an internet marketing agency, you need to speak with them about the following aspects of optimization. They are neglected and forgotten more than almost any others.
Image Download Size
For car dealerships, it is more critical than ever these days to have a mobile site that functions well. It is astonishing how many dealerships don’t bother formatting image sizes properly for mobile sites, however. Larger images slow down your load time substantially, and it can make your site visitors frantic. The worst part of this problem is that your internet marketing agency might not even be aware anything is wrong. That is because, for them, the site will load quicker. Their desktop, laptop, or whatever they are using will have a cached version of the site, so they won’t get the lag times that people on the go are experiencing. Make sure that they pay attention to this potential problem.
Image Naming
It’s solid SEO to give relevant file names to the images on your site. This is a crucial detail, but some internet marketing agencies for car dealerships name their files things like “Image 1” and “Image 2.” The problem here is that you are not giving Google any information about the image. When Google crawls your site, they are not going to be able to tell what that image means, so you are not going to rank for it. You should instruct your SEO company to describe each picture in detail, whether it is of your inventory, your sales team, or anything else that you choose to feature.
Content Length
Content length mostly comes into play when dealing with places like your blog. You want to feature more extended content because that is what the Google algorithm favors these days. However, you can’t just ramble on for a few thousand words. Try to come up with blogs that will draw the visitor in, so that they become emotionally invested. It’s either that or write blogs that answer specific questions that you know your readers will find compelling.
If your internet marketing agency for car dealerships can fix these issues, your customers should enjoy their interactions on your website much more. They will be glad to spend time on your site, and they will begin to see you as an authority and a trusted source within your niche.
