If your internet marketing agency for car dealerships feels overwhelmed by the number of marketing tools that are out there, then they’re probably not alone. There are dozens or perhaps even hundreds of tools that can help you with various aspects of your marketing process. The challenge is figuring out which of them are worthwhile.
There are ones like Google Analytics and Ahrefs of which every SEO company will be aware, but for this article, we wanted to focus on a couple that might not be on the radar of every agency.
Here are two of the better ones out there that are less well known. Your internet marketing agency should be using them frequently to help with your campaigns.
Hunter
Hunter is a tool that car dealerships can use to find someone’s email address. It’s a great way to contact someone who visited your website and started filling out some contact information, but stopped before they were finished.
With Hunter, you need their name and the company for which they work. Data is then pulled from millions of different online sources. There’s even a confidence score feature that tells you how likely it is that your email is going to be delivered to the same individual who visited your website.
Remember, if someone visited your site but didn’t commit to buying one of your vehicles, it seems likely that they were at least interested. What you’re engaging in, then, is a form of retargeted marketing.
Communication from you might be what it takes to make them consider coming in and taking a test drive. It’s like retargeted ads appearing as they browse, but this strategy doesn’t cost you as much money.
CoSchedule
Coschedule is a scheduling and organization app that’s perfect for an internet marketing agency for car dealerships. You can use it to bring all of your marketing efforts into one calendar that is centralized and interactive.
Coschedule is ideal for situations where your agency has several social media marketing platforms of which to keep track. The Best Time Scheduling feature might be the best thing that it has going for it. It helps you to figure out what the best times of day are that are likely to lead to the most engagement, extrapolated from data that it collects.
It also has video upload capabilities and preview functionality which you should use, as video has to be a part of any modern marketing campaign.
If you have an internet marketing agency for car dealerships, you want to get the most you can out of them. Because of that, you should ask yours what tools they are using.
If they don’t know about these two, tell them why they need to consider making them part of their overall strategy. Any time that they can streamline the ad process they owe it to you and themselves to do so.
