As we approach December, we are deep into Q4, the fourth quarter of the year. This is the time for car dealerships when most of the biggest sales are going on, and these last few weeks can mean the difference between a successful year and a disappointing one.
This should also be the time that your internet marketing agency kicks things into overdrive. To make sure that your potential customers know about what offers you have that could entice them to buy, you’ll need to have a multifaceted approach to advertising that covers all the bases.
Social Media
Your internet marketing agency for car dealerships needs to have posts ready for the entire month of December for all of your social media platforms. You should try to emphasize the holidays and how a new or used vehicle would be the perfect gift for a favorite family member.
You probably have some deals going on where you’re trying to move some of the older models to make room for the 2019 versions. Your social media posts can talk about how these exclusive deals are only available briefly at this time of the year, so customers should act fast to take advantage.
Your Website
You’ll also want your internet marketing agency to go over your website and make sure that everything is working as it should be. This would be the worst time for visitors to have poor UX and become frustrated. You want all of your copy to be free of punctuation errors and misspellings. You also want all of your graphics and videos to be working perfectly, and all of your contact information should be updated.
Also, this would be the perfect time to ask your internet marketing agency for car dealerships to roll out some blogs that talk about why now is the best time of year to buy. They can be similar in substance to your social media posts. The difference is that with your blog you have no length restrictions, and you can expand on the idea.
Try to be as persuasive and eloquent as you can. Look for an emotional response. You can either handle the content writing, or if you’re occupied with other things, then your internet marketing agency can do it.
If December is a strong month for you, then you should be pleased with the way you’ve closed out the year. Since auto sales is very much a seasonal business, you can’t afford to slack off on your marketing and promotional efforts right now. Make a strong push toward the New Year, and you’ll be glad of the extra effort afterward.
