When you think about websites for car dealerships, there are certain features that you think of as being critical, and others you might consider to be superfluous.
It’s a given that you’re going to need the contact information of the dealership, their store hours, and listings of all of their vehicles. The asking prices need to be there, and probably some information about financing options.
Car dealership blogs might seem unnecessary. Do people go to dealership sites to look at them? It happens more than you think, and you should find an internet marketing agency for car dealerships that can write some compelling ones for you.
What Good are Blogs for Car Dealerships?
There are many reasons that there should be active blogs on websites for car dealerships.
One reason is that regular blog posts equal fresh content, and we all know how much Google loves that. Sites that don’t have any new material and remain the same for days and weeks at a time are regarded as stagnant. That’s a sure way to get dropped down in the SERPs.
Keywords
Another reason you need an internet marketing agency to write you some blogs is that they are often heavily keyword-laden.
Once your SEO company has worked out a list of long-tail keywords that they feel will help you rank, they can write some blogs that feature them prominently. They shouldn’t seem forced, either, because they will be writing about subjects that have to do with topics directly related to those keywords.
Links
You should also pursue blogs on your website because they are the perfect place for outbound links. Your internet marketing agency should be able to find places where they can insert links to other sites that you admire or that share your values.
If your blogs are compelling enough, they can be the source to which other sites want to link, too. That’s a great way to promote brand visibility, and it costs you nothing.
Social Media Sharing
One final reason you need to start writing some blogs for your site is that they’re the perfect way to use your social media platforms to draw people’s attention there.
If you’re using Facebook, Twitter, etc., then you can post about each new blog as it comes out. People who are following you via these platforms might be enticed to come to your site for the first time. Google will see this increased engagement, and it will reward you with a higher SERP.
The reasons for your internet marketing agency for car dealerships making blogging on your site a point of focus are numerous. Talk to your agency today and develop a list of topics that you feel will interest your niche.
