If you have an internet marketing agency for car dealerships, then hopefully you see the benefits of that through increased sales, and traffic on your website. If the agency you hired doesn’t know about long-tail keywords or isn’t using them to their full advantage, have a conversation with them about it. Long-tail keyword usage has only become more important in SEO strategy in recent years.
You should be using long-tail keywords to fuel your blogging strategy. If you’re not blogging regularly, your website is going to suffer for it, because blogs that are regularly updated and feature useful content should be the driving force behind any successful marketing campaign. Assuming you’re posting on your business blog once a week or more, the next thing you want to do is make sure that you are using long-tail keywords correctly in the title tag, the body of the text, and the URL. If you’re not sure how to do that, use analytics tools like those offered by Google. The keyword planner tool, in particular, should put you on the right track. Pay attention to the connection between traffic and blogging frequency.
The other thing you can do with long-tail keywords is to use them to make sure your content is providing context. What I mean by that is you want your long-tail keywords to be appearing in and around articles that are most valued or are most searched for by your potential customers. If your long-tail keywords appear in conjunction with other moderately searched-for terms within your blogs, it’s going to help you rank. Google has been using search algorithms where they’re trying to identify long-tail keywords in proximity to other phrasing being used by searchers within a specific niche. What can be gathered from this is not only the importance of using long-term keywords again, but also writing blogs about favorite subjects within your field, be it used car sales, for instance, or anything else.
What you want to do is be certain that you have your finger on the pulse of what’s happening in your industry, and then, when you blog about it, you want to use those long-tail keywords. If you’re doing both of those things and monitoring the analytics carefully, you’re going to see the results you want. Whether you’re handling your website yourself or if you’ve hired an internet marketing agency to do it, the strategy should be the same.
