If you operate or own a car dealership, then you’re probably already aware of some modern marketing tactics. Those might include website optimization, use of social media channels to promote your brand, and maybe you’re still doing a little “old-fashioned” advertising on radio and local television. Whatever the case, you need to know what’s trending, so that you can relate it back to your own business. To that end, we’re going to take a look at some of the top Google search terms, as of April 2018.
What This List Can Tell Us
Why study the top search terms on Google? To get an idea of people’s interests. The top five terms, in order, are YouTube, Facebook, Amazon, Gmail, and Google. These terms are all also very high when looking at longevity, which is to say, staying at the top of the rankings. It’s worth noting that YouTube and Facebook are at the top of the list. This is a clear indication that social media and visual content are still highly in demand, and that probably won’t change anytime soon. It means that you should be setting up and maintaining a YouTube channel for your business, and you should have a Facebook profile as well. If you don’t want to run them yourself, getting an internet marketing agency for car dealerships is a smart decision. Such agencies have lots of experience with brand promotion, and that’s what is called for to spread awareness of your business within your niche.
Keep An Eye On Google
What this teaches us is to keep an eye on Google and see what the public continues to value. Anytime that you can tie in your services and products (vehicles, in the case of a car dealership) to what people gravitate toward, then you can marry the two for advertising and promotion. You might choose to expand and look at the top ten search terms on Google, or the top fifty, or a hundred. For example, if you go down to number 29 on the list, it’s Pinterest, another social media platform it is in your best interest to utilize. Google has a lot to tell us. As a business owner, it behooves you to listen.
