By hiring an internet marketing agency for car dealerships, it’s a clear indication that you’re getting serious about taking the next step with your business. No doubt you’re looking to optimize your website, and the marketing agency you hired might also be looking into influencer marketing. If they’re not, you should talk to them and see if they can incorporate that into their campaign. The reason that influencer marketing is on the rise is that it’s a way that you can leverage the followings of industry trendsetters and convert some of them into your customers. Here are some marketing tools that you can use to identify which influencers would be of the most help to you.
ClearVoice
This is a tool that utilizes smart search technology to figure out how much influence an author has. It uses an algorithm that scores writers based on several parameters, including how often they post, the quality of their sites, and their social relevance. It has an influencer metric, and it’s seldom wrong in identifying the foremost voices in a particular field. It also can connect content producers who need material to authoritative writers who can provide it. As a business, you would be well served to look on ClearVoice and see who the foremost content creators are in your niche. More than likely establishing a working relationship with them would be to your benefit. They might be able to write a guest blog on your website, for instance.
Klout
This tool analyzes social media accounts like Twitter, Facebook, Foursquare, LinkedIn, and Google Plus. Then it identifies the accounts that have not only the biggest number of followers, but the most social influence across all platforms, blogs, websites, etc. combined. It then assigns a numerical value so you can clearly understand the power of the person or entity behind the accounts. A marketer or business can leverage this tool. You can figure out who the highest-ranking influencers are, and again, you can approach them and suggest a team-up of sorts. If your company is big enough, then it will probably be to both of your benefits to collaborate.
With tools like this, you can figure out who the top influencers are in any field or surrounding any topic, no matter how obscure. Take advantage of that information and you can form a partnership that will help both of you reach even greater heights.
