For car dealerships, it is essential that your website is optimized so that your potential customers can easily find it. That is why you want the best internet marketing agency available to work on your site, whether they are building it from scratch or reworking the current version. The best approach for them to take is one that follows these three basic steps.
Web Design
Even if you do have an existing site, an internet marketing agency for car dealerships may choose to take the design in an entirely new direction. They’re going to be aiming for an attractive feel and look, but their end goal will be a high conversion rate, which in your case means auto sales. It is likely that a dedicated account manager will be overseeing this process, and it will probably be necessary to meet with them so that you can communicate your design vision. They may then make suggestions or offer constructive criticism until you are both on the same page.
An SEO Audit
An audit of your current design might also be necessary. In this scenario your internet marketing agency will probably see less wrong with your site, so no total reworking will be required. Instead, they will be fine-tuning what you already have. They will look at the structure of your site and try to identify issues, but also opportunities. That will include a breakdown of your technical infrastructure, and also both on and off-page elements. This is a way to calculate the success of a planned marketing strategy before it gets off the ground.
Your SEO Strategy
Next will come the implementation of what was mapped out during the audit. An internet marketing agency for car dealerships will likely have all sorts of options and programs available to you, and you will have to decide how extensive of a campaign you wish them to undertake. You’re going to want to look at such factors as whether you have a particular traffic goal, whether you are experiencing stiff competition from other dealerships, and whether you have an in-house team able to lend a hand or whether you prefer to farm out all aspects of optimization.
When you meet with internet marketing agencies, ask them if they can assist you with all three of these phases. If they can’t, then you’ll want to move down to the next company on the list. Website optimization plays too significant a role in your eventual sales goals to be glossed over.
