For car dealerships, hiring an internet marketing agency should almost be considered a necessity at this point. It’s true that if you have a talented SEO team on staff, then you can get away with not having one, though it’s going to be a tall order. There’s your social media accounts to run, your website to build, troubleshooting associated with that site, and the need to create constant content.
Then there’s the running of your advertising campaigns, which is perhaps one of the most critical things an internet marketing agency for car dealerships can do. They’ll need to know how to use Facebook since it’s a given that you’ll have an active Facebook account for the dealership. One of the things you’ll need from your SEO company is for them to be able to write lead ads on Facebook that lead to conversions.
Lookalike Audiences
Lookalike Audiences is a tool created by Facebook to help companies that are running ad campaigns, and it comes in handy. Your internet marketing agency can use it to look at people who have interacted with your ads in the past, and also those who have visited your site. The reason it’s so important to do this is that it saves your SEO agency the time and trouble of having to create buyer personas of potential customers. Here, there is no speculation involved, because you already know that these people have some interest in your vehicles.
Your internet marketing agency will need to customize Lookalike Audiences so that it is not targeting “look-alikes” that are unqualified. They should use the following boundaries to prevent that from happening: their occupation, income, location, and interests. All of those are going to factor into what vehicle interests these possible customers, so the more market research your agency can do during this phase, the better prepared they will be to write lead ads.
Data Analysis
As your internet marketing agency for car dealerships comes closer to writing the lead ads, they’ll want to take a couple of other factors into account. They will want to look at the data that you have gathered from car sales within the last six months, or a year, or two years. They will wish to pinpoint what messaging brought about conversions in the past, conversions, in this case, being people who came to your dealership and bought one of your cars. They will try to get as much demographic data as they can.
By doing so, your SEO company can now craft lead ads that they feel confident will appeal to the broadest range of people. The creation of a lead ad is tricky because you want to cast a wide net. However, the more people you target, the less powerful your ads become, and the more money you spend as well. Effective lead ad creation is a fine art.
If your internet marketing agency knows what they’re doing, they should be able to crunch the numbers and create some lead ads for you that get positive results. You’ll make or exceed your sales quota, and you’ll know that you made the right choice in hiring them.
