Blogs are a critical part of any SEO strategy, but that might be the case even more for car dealerships. The reason is that most of the content on an automotive website leaves little room for creativity. The cars in stock, their gas mileage, fuel economy, etc. hardly make for compelling reading material, even if it was that vehicle model for which a customer was looking. By hiring an internet marketing agency for car dealerships you stand a much better chance of getting some content on your site that could go viral. But what is the secret to doing so?
Create Irresistible Content
You’ve undoubtedly heard that you should create “interesting” or “high-quality” content for your site, but what does that mean? How can you be sure that your internet marketing agency has come up with some blog topics that are going to attract readers who might then turn into customers? The best chance that you have is by hiring an internet marketing agency for car dealerships that knows how and where to do its research.
Find Your Customers On Reddit
One place that they might choose to go is Reddit. There are subReddits for almost anything, and used car buyers or car aficionados are more than likely to go there to ask questions about vehicles they’re thinking of buying. Items that appear again and again are suitable fodder for blogs. Reddit is a great place to harvest keywords as well.
Ask For Direct Input
Another way to come up with blog topics is to ask your customers directly. Your internet marketing agency might use your social media accounts to survey customers on what concerns them most as car buyers. Maybe they might want to know what used cars are most dependable for teenage drivers, or what vehicles have the best safety features for large families. Whatever the case might be, doing this kind of research is likely to produce a list of topics that will make for creative blogs.
All that remains is to make sure that the agency you hired has a skilled copywriter to produce those blogs. They can then use your social media presence to promote each new article as it comes out, and it is bound to draw some attention your way. Ideally, you want to set up a situation where you’re authoritatively presenting the material, but with some humor and creativity as well. The last thing you want is dry, boring content. Make sure that you hire an agency that can deliver consistently high-quality blogs that your customers won’t be able to resist.
