When you locate an internet marketing agency for car dealerships, you should make sure that it’s the right one before you make the hire. How can you tell? You’ll need to look into their credentials and references, and you should also check to see if they know about the various social media tools that can help to create a successful campaign for you. Ask your agency if they are familiar with these tools and if they know how to utilize them best.
IFTTT
IFTTT means “if this, then what.” It is one of the most useful social media management platforms that are out there. You can use it to combine different tools so that they will do what you want them to when certain situations arise. For instance, if you put up a new post on Facebook, you can program the platform to tweet about it. If you post on Instagram, you can also do so Snapchat. As long as you or your internet marketing agency has the posts planned out beforehand, there is no limit to how many combinations you can enter. The arrangements can be simple, or more complex. It’s entirely up to you.
Hootsuite
Hootsuite is one of the popular social media management tools, and it can be particularly useful for car dealerships. You can use it to schedule posts in advance if you are going to be busy with other tasks later. This sort of time-saving automation can come in handy for your internet marketing agency if they have written the tweets, posts, etc., and now you have them working on something else, like your website. You can also look at the analytics feature to see if your content is performing how you expect.
MeetEdgar
MeetEdgar lets you recycle your old posts, which some companies don’t think to do. You use it to organize your posts into categories, and then schedule the content, with the newest being first. Then you let it go to work according to the schedule you set. Once you run out of new material, it starts to recycle the old. This is handy if you and your internet marketing agency for car dealerships are busy working on some other aspect of the business.
With these tools at your disposal, you’ll be well situated for success through social media. If an agency already knows how to use these, it is a strong indication that they are up to date with modern optimization techniques.
