If you’ve got an internet marketing agency for car dealerships, then you know how hard it is to compete with the industry juggernauts. If you’re a smaller operation, you sometimes need to get creative to beat out the big guys to get high search engine rankings. But how can you do it? We’ve got some solutions that make the most sense for a more modest-sized business.
Optimize By Locality
If there’s a massive company like Walmart that has many locations around the country and a website to match, then it makes sense for you to go local. You want to show up in Google searches when people look for local results, regardless of whether you’re running a car dealership, bakery, notary, or anything else. You might not be known nationally, but you don’t have to be if you’re getting plenty of business locally. Use SEO (keywords, the best content, exciting visuals, and videos) to grab a niche market share. There are different things you can do to become locally known, though.
Step Out From Behind The Keyboard
By getting involved in the community, you can show people that you’re a part of their local scene. If there are community gatherings, festivals, or fairs, go there, or hire a representative for your company to do so. Have them pass out samples, giveaways like pens or magnets, or coupons or fliers for your business. They should all have your physical address on them, the phone number for your store, and your website. Generating traffic doesn’t have to be all SEO and internet strategy. By actively engaging with your potential customers, you’re promoting brand awareness. Plus, you can take pictures and mention your attendance on your website. Some customers might find you by discovering your site, but even more people will become aware of your website and physical location if you’re out there interacting with them.
Trying to make people aware of your brand must be a multi-tiered approach if it is to have the most significant chance of success. By going out “in the field” and meeting others in your community, you’ll be taking the extra step that the big national chains aren’t. Optimize your website, but also stay active on as many social media sites as possible. Be persistent in your content posting and your community interaction online and in person. This is hard work, but if you stick with it, you’ll eventually see the results for which you were looking.
