For car dealerships, market research becomes extremely important in identifying long-tail keywords for which your customers might be searching. The vast majority of people search for cars online these days instead of just going to the nearest lot to see what’s there. It’s becoming more common to hire an internet marketing agency for car dealerships to help with this particular challenge since they know exactly how to find those long-tail keywords and plug them into your site. But if you don’t know very much about marketing, what they’re doing might be confusing to you. If you don’t understand the fundamentals of how they’re helping your business, why would you want to pay them? Here’s a brief rundown of exactly how long-tail keyword research works.
On The Hunt For Long-Tail Keywords
Let’s say that you’ve contacted your internet marketing agency now, and they’ve gone to work on research for not only yourself but other local car dealerships. This is a necessary part of the process because they want to know as much as they can about the product and the customers before they spend the ad budget you have allocated to them. They might use the Open Consul tool, go to Search Traffic, and then use the Search Analytics tool. From there, they can see position, impressions, and clicks, all valuable information regarding what long-tail keywords are hot among your clients. Then they will go to your PPC campaigns, your YouTube videos, if you have any, your Twitter account, your Facebook page, etc. They will get the same information from each of these sources, and compile a spreadsheet.
From there, the task of figuring out the best and most relevant long-tail keywords becomes a lot easier, because they can be cross-referenced among all of these sources. If your internet marketing agency is seeing long-tail keywords or phrases that appear in several of these places, then they are SEO gold, and they must certainly be used on your site. Also, they can use tools like Google’s autocomplete suggestion, which will show reveal possible terms that they might have missed.
So you see, what you are paying for is a group of people who are experts at using these tools. The process is time-consuming, and you do have to be an expert at it if you want to achieve the full benefits that such a system provides. For the non-marketer, it might seem like some strange voodoo, but it’s not as mysterious as all that. The process is very systematic, but for any car dealership, it’s a sustainable way of generating traffic, and therefore sales. It’s worth it to hire an internet marketing agency, provided they’re competent and can show you examples of past success. With the implementation of long-tail keywords, you’ll be amazed at the jump in site traffic you’ll receive.
