If you’ve hired an internet marketing agency for car dealerships, then you should already know how valuable SEO can be for your website. But what are some of the tactics being used by the company you’ve hired? There are many ways that a website can be improved, but today we’ll be focusing on just one: keywords.
Keywords are the most popular terms for which people are searching. It seems to follow that if you include those terms on your website as much as possible, then you’ll get high search rankings. It would be great if it were that simple, but unfortunately, it’s a little more complex than that.
“Search volume,” as it is known, is very important when it relates to keywords. You might look at your dealership and think of a few words or phrases for which people might search online that relate to your products. But unless a high volume of people is looking for those exact words or phrases, it won’t be beneficial having them on your website. This is where keyword research comes in. We won’t get into how that’s done at the moment…suffice to say that it’s for those sorts of things that you hired the SEO company.
The other factor that is normally spoken of as it relates to keywords is relevance. If you’ve identified a keyword that is often used in regards to your business, that’s a good first step. But if the word or phrase is something as common as “cars” or “car sales,” then you know you have to take things a couple of steps further to narrow them down. Again, this is where an SEO company can be a real lifesaver. They have algorithms they use to determine which keywords are the most beneficial to your company. Once that has been determined, they will figure out how best to implement them.
Keyword placement is only one of several ways that an SEO company will look to optimize your site. It is to your benefit to learn about as many of them as possible, so you will know what’s driving your website, and therefore, your business.
