It’s easy to become frustrated if you’ve set up social media platforms for car dealerships and you’re not getting as much engagement as you would like. The same is true if your blog posts seem to be met with apathy and your visual content is being ignored. But don’t despair. Hiring an internet marketing agency for car dealerships can infuse your site and social media platforms with new life. Sometimes it’s the attention to small details that can make all the difference.
Social Media Posts with Enticing Content
For instance, you might be putting out social media posts having to do with your dealership regularly. It’s an excellent first step that you’re trying to reach out via these channels, but you need something to encourage those first clicks. Here’s a thought: try including a taste of the content in your posts. You don’t need to give away the whole article. Instead, try a bulleted list of the features that can be found within.
You might say, for instance, that the new Toyota Tacomas are now in stock, and this article breaks down their most compelling features. The bullet points might be how it compares against vehicles with a similar price point, how it fares with fuel economy, and how it maintains its resale value.
It doesn’t take very much effort to add this enhancement to your posts, and it should get you some more clicks. If it seems like too much effort, you can get your internet marketing agency to do it for you.
Increasing Your CTR, or Organic Click-Through Rate
You want the site for your car dealerships to rank highly with Google, but that’s not the only way to get more traffic. You can also try to increase your rate of organic click-throughs. More click-throughs lead to more site interaction, which leads to more sales. But how do you raise that vital click-through rate?
There are several ways of doing it, but including a keyword in your URL is a great place to start. You can also use titles that are highly emotional. You can write a meta description that sparks the imagination, and you can add a number to your title, like “The 5 Best Family Vehicles for 2018” or “58% of Mothers Prefer This Van.” People respond well to numbers in titles.
Your internet marketing agency for car dealerships will likely use these tactics to increase your customer interaction, and they’ll probably have some additional ideas as well. You don’t have to get angry when you’re not getting the results you want. Just take a step back, refocus, and consider employing some professionals to help you get the desired level of engagement.
