For car dealerships, there is an urge sometimes to try and reinvent the wheel when it comes to websites. The feeling is that because most car dealership sites are similar to each other, you’ll need to go to extreme measures to set yours apart from the rest.
But people aren’t coming to your site for bells and whistles. They want to know about your vehicles and policies, and simplicity is probably going to take you further than crazy graphics and a collage of the brightest possible colors. If you can find an internet marketing agency for car dealerships to help you with your site, they will likely agree with this assessment. Here are some logical ways for them to get started with your optimization.
Let Them Know About Your Payment Options
It’s helpful if you have a section on your site where you talk about the different forms of payment that you accept. You can mention the various credit cards that you take, and whether someone can pay with a personal or certified check or a money order. You can also talk a little about your financing options in this section. An internet marketing agency that has done this sort of job for car dealerships before will know how to simplify this part of the site so that the options are easy for a visitor to understand. Car buying can get a little confusing, so any chance that you have to try and explain some aspect of it in plain English, you should take it.
Professional-Quality Photos and Videos
Optimization for any website these days, or any social media campaign, for that matter, is going to include images. That’s the case for car dealership sites as well. It’s amazing how many websites have poor-quality pictures of their cars that don’t give an accurate representation of the vehicle at all.
An internet marketing agency should have a professional-quality photography team, and they can reshoot all of your vehicles if that’s what it takes to get this right. You should have no less than a dozen shots for each car, from every angle, including both the interior and exterior.
You’re also going to want video, so you’ll need to meet with your internet marketing agency to determine what style is going to represent you best. Maybe it’s a step-by-step process of someone buying a car, complete with music and voice-over narration. Perhaps it’s the owner or manager giving a short speech about how trusted your brand is in the community and the way the dealership gives back. You might include some videos about how to check your tire pressure, change your oil, or some other aspect of car maintenance about which people ask a lot of questions.
Website optimization is essential for car dealerships if you want more people to come by your brick-and-mortar location. Your site is a representation of how seriously you take your business, so it can’t be thrown together at the last minute. You or your internet marketing agency needs to put some time into it and pay attention to the details. That’s the most likely way to get the results for which you’ve been hoping.
