When looking at an internet marketing agency for car dealerships, you should carefully scrutinize their portfolio, and you should check out their references. What you’re looking for is empirical evidence that their previous optimization campaigns have worked. There’s something else for you to look into, though, and it might not be the first thing that comes to mind. You’ll want to look at blogs that they’ve written for other websites as part of their optimization campaigns. Why are blogs so important? A quality blog can mean a huge difference in your site rankings.
Why Do Blogs Matter?
The short answer to this is that blogs matter because Google wants a continuous flow of new, high-quality content on your website, and it’s your blog that is probably going to be updated most frequently. You want these blogs to be of the highest quality because Google’s crawlers are going to be all over them whenever a new one comes out. But what constitutes a quality blog? It’s one that’s informative and engaging, that strikes the right tone with the reader (who is also a potential customer), and also successfully promotes your brand. Perhaps you’ve decided to handle your blogs in-house, though, rather than hiring an SEO company. If that’s the case, here’s one way you can keep your blog fresh if you feel that you’re running short of ideas.
The Resurrection Of Old Content
If you’re generating all of your blogs, then you know how challenging it can be to keep coming up with new topics about which to write. One trick you can use is to repurpose old blogs to be used again. To make them seem new, you can follow this formula. First, find posts that might have a higher conversion potential or could be more comprehensive. Posts that have only decent rankings are your best bet. Then add updated data, new additions, or expand on points that were left vague. You want these to be significant additions, not one or two minor grammatical fixes. Then you can publish the post as a new one but under the same URL. As you’re promoting it, though, be sure to include an editor’s note explaining why it was updated and when it was initially published. Posts that are at least a couple of years old are perfect for this.
Whether you do your blogging in-house or whether you have an SEO company that’s doing it for you, remember that this is the part of your website that is probably updated most often. It’s going to help your page rank if the articles are informative or witty. If it’s dull and uninspired, then it’s not going to be helpful at all. This is the power of the blog.
