It’s getting tougher to rank highly with Google for any local business, but for car dealerships, it’s an even steeper hill to climb. That’s because the competition is fierce, and many of those dealerships will be trying the same techniques to make themselves stand out.
If you have hired an internet marketing agency for car dealerships to help you in this regard, they should keep something in mind. Most car shoppers do the majority of their research online, but they only visit an average of two dealerships before they make their selection.
It is therefore critical for your dealership to land one of those top Google rankings. If your dealership is not one of the two that a potential customer visits, then you’ve lost them.
Google My Business
How does your internet marketing agency ensure that your website stays relevant, and remains near the top of the SERPs? Google My Business has to play a part in that.
If you sign up for Google My Business, there’s a good chance that your dealership might show up in the Google Local 3-Pack.
This is a graphic that comes up when a particular keyword is mentioned. It shows where three local businesses are on the map that corresponds to that search term. It also lists the contact information for those top three businesses, so you can see how vital it is for car dealerships that you be one of them.
What Needs to be Included?
The most important information that needs to be present when you set up your Google My Business profile is the full, correct name of the company, the physical address, phone number, and probably the email address of the service department as well. Your internet marketing agency should also be sure to mention what category your business falls into, and which subcategories.
There’s also a spot where they can put in some information about what services you offer. This should be obvious since you’re a car dealership, but you still need to spell it out so that it is keyword-friendly.
You should also ask them to be sure that all of the information that is present on your Google My Business profile is the same as that which can be found elsewhere on the web. If your phone number is different on your website than it is on your profile, for instance, it can lead to confusion.
Google My Business is the service that your internet marketing agency for car dealerships should start with if they are trying to get you to rank with search engines. If your profile is not set up yet, they will need to get on that right away.
Google can be your partner in getting you customers. All you have to do is use the tools that it has provided.
