For those who have hired an internet marketing agency for car dealerships, it’s good to know what some of the “best practices” are that your SEO company might be using. That way, you can look to see if your company is complying with regulations that are in place to make sure that no one is gaming the system. You don’t want them trying to fool search engines through dubious means, artificially making your results appear better than what they should be.
It’s all well and good to drive traffic to your website, but you’re looking to generate leads once someone gets there. To that end, you want your content to be relevant and unique. If your content is similar to that which is appearing on multiple other websites, it’s possible that you could be penalized by Google. Having content with targeted keyword phrases is essential. Not having them will mean that your website is a prime candidate for being skipped over.
It’s also good to have a header tag, sometimes referred to as an “H1” tag. The header tag can be thought of like your web page’s subject line. If you’re looking to drive unique traffic to a page, the header tag can be a great way to do that. It’s also possible to use a second header tag, or an “H2,” if there are several sections encompassed by the page in question.
The last thing we’re going to mention today is internal linking. Internal linking is when a link on a page directs the user to another page on the same website. This is important because it helps to guide a user through the website. Think of the website as a spider’s web, and the internal linking like a delicate filament that keeps a potential customer ensnared.
It should go without saying that there are many more tools that an SEO company will have in their bag of tricks. It’s always a good idea to familiarize yourself with as many of those as possible, so that you’ll understand the techniques that the SEO company is using to optimize your site.
