It is foolish to ignore Google and what the search engine juggernaut is up to if you want your business website to continue ranking. That is why it is a wise idea to get yourself an internet marketing agency for car dealerships. By doing so, you will have a team of professionals who can craft a marketing campaign for you, and they will be up to date on the latest trends. As a business owner, it behooves you to be aware of Google’s most recent changes, though. Here are some things that they’ve recently done to make SEO easier.
The Public Search Liaison
The reason that Google wants to make SEO easier is that it makes the internet a better place for users. If that is the case, then they can sell more ads. This makes their SEO improvement self-serving, but there’s no reason you still can’t take advantage of it. Recently they named a public search liaison, Danny Sullivan. Sullivan is a former SEO analyst and journalist. His job is to see that the company is open and transparent about organic search. He periodically makes statements about what the company is doing, and you can contact him directly through his Twitter and other social media feeds.
A Revamped SEO Guide
Google has also relaunched its starter guide to SEO. If you’re doing SEO yourself rather than hiring an internet marketing agency, this is a way for you to ease yourself into the wide world of optimization. The fact that they are still taking such an interest in such things is an indicator that Google is as preoccupied with organic search as ever. There are a multitude of different subjects that are covered, including ways to organize topics, optimizing copy, and how best to use images and write link text.
Improvements to Search Console
The last noteworthy thing that they have done is to make sweeping improvements to their Search Console feature. This used to be known as Webmaster Tools, and you can use it to take a look at what is going on “under the hood” of your site. This allows you to go back and look at your site’s analytics for the past 16 months, and it’s a potential treasure trove of information, allowing you to see exactly what pages and other aspects of the site need to be optimized.
With these tools available, you will be able to do some optimization yourself. For the rest, an SEO company is your best bet.
