You may already know some of the usually recommended strategies for SEO. If you have a reputable internet marketing agency for car dealerships, then you doubtless have talked to them about what sort of content will help you rank, keywords, the Google algorithm, and things of that nature. But it’s possible that you only use your agency for certain things, and that you want to handle some aspects of the campaign yourself. You might be the one producing blogs for the site, for instance, in which case you might be saddled with a demanding schedule. Weekly is not enough for new posts, and twice a week might not do it either. So how can you come up with fresh blogging ideas that will promote your brand if you need to produce a new one every other day or so?
Connect With Your Audience
Before you start a blog, you need to ask yourself these questions. Who is likely to be reading this? What do they want to know about, and what is going to resonate with them? You need to have a buyer persona handy, either one that you created or one that was put together by your marketing agency. From this you’ll know what sort of language to use, and what sort of topics are likely to generate the most interest.
Types of Blogs
You will tailor your blog based on your niche. If you have a car dealership, then you’re not going to be blogging about farm-fresh vegetables. Regardless of what your business is, though, there are templates that you can follow if you’re short on ideas. There’s the how-to blog, like how to change your oil or a tire. There’s the visual-based post, where you include plentiful pictures. This sort of post is good for showcasing an event that took place recently in which your company played a part, like a charity fun run or a community picnic. There’s the list-based post, where you might talk about the top five cars for gas mileage, or for a family with multiple children. Then there’s the straight-from-the-news post. These are blogs where you talk about something that was in the news recently, and you tie it back to your business in some way. An example of that might be where you mention a car accident that took place in your city, and how one vehicle sustained far more damage than the other. You can talk about how the reason for this is because of safety features that one vehicle had, while the other didn’t.
If you use these as templates, you’ll seldom be without blog topics, because there’s always something in the news that you can tie into your niche, and there’s always things going on with your company that merit your speaking about them. Try to be creative, and think about what’s going to interest your customer base. Google loves fresh content, so your blog will always help you rank.
