Have you ever hired an internet marketing agency for car dealerships? If you own a dealership and you’re looking to improve SEO for your website, then bringing in outside help can be a smart choice. It’s more than likely that social media is going to play a significant role in an optimization campaign, and if that’s the case, you may be wondering about the truth of certain things that have been said about social media and its effectiveness. In this article, we’ll talk about some statements often made about social media for marketing, and whether they’re true or not.
For Social Media Marketing To Work, You Need Lots Of Followers
This is an interesting notion, in that it’s true to some extent, but it’s a simplistic way of looking at things. What you want out of any online marketing strategy is good ROI, or return on investment. If you implemented your social media strategy correctly, you should eventually see the numbers you desire, but make no mistake about it: your initial ROI isn’t going to look very good. In that sense, it’s true that the more followers you have the better, if all of those followers are sincerely interested in your products and services. Building up that kind of following is likely to take time, so until you’ve got hundreds or thousands of fans dedicated to your brand, you’ll need to be a little patient.
You Can Reach Unlimited Numbers Of People Through Social Media
Again, this one is only partially true. The best way to look at it is that social media platforms, while free, still want you to pay for their advertising. That’s how they make their money. Because of this, they’re likely to restrict your reach through unpaid organic posts. That means that if you have “X” number of followers, your posts aren’t guaranteed to reach all of them unless you start to shell out some money for that advertising. The upshot of all this is that social media still has a ton of potential to reach people, it’s just not going to be completely free, and you should temper your expectations surrounding it.
Social media has to be a part of any modern optimization campaign. Along with your website and SEO strategy, you need to have accounts for your business on Facebook, Twitter, and others if you want to reach your full potential as a company. Just don’t expect that it’s going to work miracles for your sales numbers instantaneously.
