Many services and platforms are out there which can make your life easier, and while few of them are tailored specifically for car dealerships, that doesn’t mean that your internet marketing agency shouldn’t take advantage of them. MailChimp is popular for the many services that it provides, and in some ways, it is ideal for car dealerships because of its potential for automation and optimization. Here are a couple of the things that it can do for you.
Automation
There is busy work that your internet marketing agency needs to do to try and get customers to come to your dealership, and some of it can be automated, which will save time and the needless expenditure of energy.
MailChimp can compile a list of contacts that you can target using email marketing. These are people who signed up for notifications when sales were taking place at your business or when a particular model of vehicle was discounted. You can set up Mailchimp so that it welcomes them with a personalized email, and you can send them recommendations for similar cars that are close to the one they wanted if you don’t have that exact model in stock.
Follow Up
Because reviews are so critical for your dealership, you can also instruct MailChimp to send an email after the car sale asking for a review from the buyer.
You can also set up a potential customer re-engagement feature. That’s a way to reach out to someone who expressed an interest in one of your vehicles but never followed through on the purchase. This is a noninvasive reminder that you still want them as a customer. If they’ve bought from you in the past, you can also thank them with exclusive offers and discounts. Maybe someone else in their family is also looking for a vehicle. You never know.
Your internet marketing agency for car dealerships is going to be busy creating new content for your site and your social media feeds. Because of that, any way that they can simplify the rest of their work for you is going to be welcome. The availability of something like MailChimp is helpful for a business like a car dealership where there is always so much to do. Be glad that these sorts of tools exist to help your SEO company do the best job that they can for you.
