If you’ve retained an internet marketing agency for car dealerships, then hopefully you sat down with the team beforehand and talked about their SEO strategy. You should not neglect off-site optimization, but on-site SEO is so critical for Google rankings. Your site should be optimized not only as a whole but also at a page-by-page level. That can be a little tedious, but that’s precisely why internet marketing agencies exist. Their job is to look at every facet of your website and make it more attractive to both customers and search engines. Here are some of the aspects of the site to which your agency should be paying attention.
URLs and Keyword Research
A URL should never be just a jumble of random letters and numbers. They’re supposed to be simple, but descriptive. When looking at a URL on your page, customers and web crawlers alike should be able to tell exactly what it’s about. Keyword research might seem confusing at first, but taking away all the technical jargon, all that it means is that you’re understanding and using the words and phrases most often employed by your target audience. Do your keyword research, or you’ll be missing out on a lot of organic traffic.
Meta Descriptions and Page Titles
Meta descriptions should be just what the term describes: short descriptions of what’s on the page. Write them as if they were ad copy. This will encourage customers to click on them. Page titles should use keywords, but they should do so organically. A page title should never sound like the language is being mangled so that certain words can be mashed in there somewhere. That’s not going to seem natural to a person who is reading them, nor to a web crawler. You don’t want to be penalized for keyword stuffing.
Strong Calls To Action and Good User Experience
Calls to action are an excellent way to get users involved. Tell them plainly what products they should be buying, what contests they should enter, what newsletters they should be signing up for, and what survey questions they should be answering. Make sure to respond when they leave posts on your site so that they will feel appreciated. Good user experience means that everything on the site should be running smoothly. Pop-ups shouldn’t inundate the user, the site shouldn’t take a long time to load, and there shouldn’t be broken links or improperly formatted visual content.
With proper on-site optimization, you should be getting the rankings you desire. Ask your marketing agency if they’re using tools like Screaming Frog, which can crawl your site and identify areas that need improvement.
