You likely already know that backlinks are critical for car dealerships and their websites. Without them, you’re not going to get the engagement levels on your site that lead to sales. You might feel like that sort of thing doesn’t matter so much for auto sales, but any business that has an active website that they wish to remain competitive needs backlinks. They are a critical part of SEO that can’t be ignored. But what happens if your links disappear on you?
Finding Lost Backlinks
Your internet marketing agency for car dealerships should be familiar with this problem, and they should know how to fix it. The first thing they will need to do is to figure out why the link disappeared. The most common reasons are as follows. It might be because the linking page is no longer indexed in Google. It might be because the linking page is getting 301-redirected. A 404-error message might be to blame, or maybe the site administrator even intentionally removed your link from the linking page.
If your link has been lost, you can use a tool like the Ahrefs Site Explorer to find it. This will locate the lost link, and it will also give your internet marketing agency the precise reason why it disappeared. Usually, the reason for the link vanished is because of something like the restructuring of content.
That sort of thing is easy enough to fix. In rarer cases, like when the owner of the other website has deliberately removed your link, that could mean that your values don’t align with theirs or something to the effect. If that happens, you’ll have to look elsewhere for links, but don’t worry. There are many other sites out there.
In most cases, if a site to which you were linking is restructuring their content, you should be able to find a new place to link up. Remember that you should find a spot where the connection makes sense, though. You shouldn’t just indiscriminately link to anywhere on another site.
An internet marketing agency for car dealerships has probably seen just about every reason for a link having been removed, assuming they have been in the game for a while. This sort of thing happens periodically, and it is no reason to get upset. When your SEO company does regular site maintenance, they should check on all of your links to make sure that they are still valid and functional. For the ones that are not, a simple assessment will determine what has gone wrong and whether there might be an easy fix for it. In more cases than not, there will be.
