For the operators and owners of car dealerships, hiring an internet marketing agency can breathe new life into a stagnant area of your business. You may have been at a loss for fresh ideas as to getting noticed in your niche, but that’s what SEO companies do for a living. If you elect to go it alone with an in-house marketing department, you’d better hope that whoever you hired is adept at not only optimization but managing multiple social media accounts at once. Whether you decide to bring in outside help or not, you need to use the best white hat practices for SEO and advertising, and here are some ideas to help you along.
How To Escape Your Advertising Doldrums
If you spend all your time looking at SEO and analytics, you might want to take a step back and study your customers for a moment. A great way to do this is to go on social media and see what topics are being discussed within your niche. Go to subreddits and see what problems or issues dominate the conversation. The same goes for Facebook or Twitter. What podcasts interest your target audience? What books are they reading? You could even attend an industry conference in which your customers take an interest. That way you can show them that your brand has its finger on the pulse of current events.
Taking It A Step Further
Now that you have done what could be dubbed organic research, you can use what you’ve learned to your advantage. Look in the books that your customers like, and use the chapter titles as blog ideas. Listen to the podcasts that excite them, and take inspiration from those. If you went to a conference for your niche, then you can reference notes you took from listening to the keynote speakers and write insightful articles that you can then feature on your website. You want to seem relevant, so listen for keywords in the presentations that you can then integrate into your blog posts.
The key is to make it seem to your customers like you are immersed in the same things as them. It probably won’t be an affectation, either; since you have a company in the same niche, then you should find the subject matter interesting as well. Try to establish a rapport with your customers, and spread awareness of your brand across all available platforms.
