If you’re the owner of multiple car dealerships, then the task of keeping your website up to date and optimized might seem overwhelming. If you’re considering going to an internet marketing agency for car dealerships for some help, it’s definitely a good idea, but you need to select the right one. Some boutique agencies are not capable of handling a huge client or don’t have the experience of managing the SEO campaign for an enormous company. Ideally, you’re looking for an internet marketing agency that can handle the following tasks.
Large Website Navigation
If you have a site with hundreds of thousands or even millions of pages, it’s going to take more than just a single talented programmer to keep it running smoothly. There’s too much for one person to do. You’re going to need categorized menus that link to all the pages on the site. You will also need an XML sitemap that can help index all of those pages. What you want to be careful of is when there is not enough cross-linking between the content silos. This will make it difficult for a search engine to identify all the links when it tries to crawl your site.
How To Solve This Challenge
What you’ll need is an internet marketing agency for car dealerships that is capable of delegating tasks like categorized menu creation to multiple employees. It is likely that several programmers will be needed to run the various departments corresponding to different parts of the website. You’ll want to maintain best white hat SEO practices as you distribute the labor evenly.
Another thing that you can do is to build tools or use existing ones to automate as much of the site maintenance as you can. You might create a proprietary tool, or you might take advantage of several existing ones to make all of the daily tasks as streamlined as possible. Crawling tools like Screaming Frog, Botify, DeepCrawl, or Xenu can all be useful to you. They can analyze your existing links, provide an accurate description of the site architecture, and determine what issues need fixing that are hurting your SEO.
Regardless of how big or small your website is, finding the right internet marketing agency is a must. You should locate a company that demonstrates professionalism in every aspect of what they do and can show you past examples of successful campaigns they spearheaded for other companies.
