Striving to get to the top of the SERPs should be the goal of any business, but if you’re a car dealership and you aren’t managing to get it done, you’re missing out on a ton of sales. The solution is easy enough, though. By hiring an internet marketing agency for car dealerships, you can make sure that more potential customers see what you have available. This is how the process works.
What Has Changed in Car Sales
The difference in car shopping between the past and the modern era is that these days very few people go down to the dealership without having some idea of what’s available. They also don’t go hunting from dealership to dealership looking for the model or make of car that they want. Instead, they look at dealer inventory online, and then they go to the dealership with a vehicle already picked out. It’s a rarity for a potential customer to go to more than one car lot. If they do, it’s probably because they found that the car they wanted was not as advertised. Either that or possibly they couldn’t get financing, or they couldn’t come to what they felt was a fair price with the salesperson.
You Must Be “That” Dealership
Because of this trend, you’re not likely to get the sale unless you’re that first dealership that a person visits. It is, therefore, the job of an internet marketing agency for car dealerships to make sure that your site is featured prominently. Because of that, they must be the best when it comes to both general SEO and also optimization that is specific to the automotive industry.
That means universal optimization like UX, clean copy, building a collection of inbound and outbound links, and featuring relevant keywords. But it also means writing blogs about aspects of car ownership that have a good chance of going viral. It means conveying that your dealership is the most trustworthy, has the best selection, and is a fixture in your community. Your social media feeds are a perfect way to do that, so your SEO company must know what they’re doing in that area as well.
All internet marketing agencies are not the same. Their levels of experience are different, and while some of them make bold claims about what they can do for you, they might not deliver the results you need to justify what you’re paying them. The best thing to do is to hire an SEO company on a trial basis and demand specific, tangible results by a particular date. If you’re not seeing higher engagement levels leading to more foot traffic at the dealership, you’ll know that you need to go with a different agency.
