If you’re looking to hire an internet marketing agency for car dealerships, then you’ve already made a good choice. There are always noticeable spikes in sales that result from signing on with a reputable SEO company. However, it’s important that you stay in touch with that company as they go about their optimization campaign. You want to be sure that they’re keeping up with several key issues, some of which we’ll talk about now.
When you’re trying to maintain a website, you should never just put it up, and then assume that it’s going to keep generating top search results. Search engines like Google are always triggered not just by the sites that have the content people are looking for, but by the sites that have fresh content. You should always be putting up fresh content…but also you want to optimize what’s already there.
For the SEO company you hired, that means they’ll want to be creating new landing pages periodically. They should also be adding keyword-rich copy, and they should be putting keywords in your title pages so that you’re drawing attention from Google. They should be removing duplicate content, or content that is unclear, or poorly written. They should be adding images, preferably vibrant, full-color images that attract the eye, and are directly relevant to the products and services you offer.
At the same time, they should be optimizing off-page factors. That could involve any number of things, and your SEO company should be familiar with all of them. A few examples might include submitting press releases about new services your company is offering, looking for new directories to which your site could be added, and finding existing listings of your business online and making sure that the information they contain is accurate.
If your SEO company is doing all of these things, you should find yourself in good shape. You should be seeing a jump in your sales, and if you don’t, you can meet with your SEO company and talk about why your goals aren’t being met. Remember, it’s okay to hold any employee to a high standard.
